| An art
director in Soho gets initial feedback from his San-Francisco-based
creative director on the first draft edit of a TV ad.
A TV commercial is being edited in a studio in Soho, London.
The agency’s art director is on site overseeing the
edit.
The first draft of the edited commercial is complete, and
the art director requires feedback from his creative director
who is based in San Francisco before he sends the edit on
to the producer to present to the client.
Rather than send the edit on tape via a courier to the US,
the art director in London uploads a Quicktime movie to the
project folder on the agency’s instance of PROJECTFUSION.
The creative director receives an automatic email informing
him that the first draft edit is online and ready to view
for feedback. The creative director clicks the link in the
email he receives which takes him straight to the movie file
on PROJECTFUSION. Now he can open and view the ad online,
or download it to his machine.
|
Once he
has seen the ad, he posts feedback using the comments feature
that allows users to attach comments to a specific file or
folder. The art director in London logs onto PROJECTFUSION
and reviews the feedback.
The commercial is then re-edited with the changes recommended
in the feedback. The revised edit can then be uploaded to
PROJECTFUSION using the version control feature. This ensures
that there is a clear record of how the edit progresses during
production.
The creative director can now review the revised edit to see
whether his comments have had the desired effect. When he
is happy with the results, the creative director informs the
project’s producer that the ad can now be presented
to the client for initial feedback.
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