Every Deal Needs a Name. Make It a Good One.

Let confidentiality meet creativity. You've got a deal on the table. Months of work have gone into preparing the deal, getting the right parties in the data room, and there are months of due diligence ahead. But right now, before the documents start flying, there's a rare moment to have a bit of fun: naming the project.

Project codenames matter more than people think. Get it wrong and you risk giving away the game entirely. Call your acquisition of a well-known bakery chain "Project Croissant" and you might as well send out a press release. Confidentiality starts with the name.

Goldman Sachs took this seriously enough to build an internal deal name generator and require their teams to use it. No more picking names that accidentally hint at the target, the sector, or the geography. Smart move. Unfortunately, that tool stays firmly behind Goldman's doors.

So we made our own. As a virtual data room provider that's supported thousands of deals since 2001, we've seen every naming convention under the sun — from Greek gods to gemstones to the occasional head-scratcher that nobody can explain. We built The Deal Name Lab based on the words and themes that actually show up in real deal names, so you can generate something that sounds right without giving anything away.

Pick a theme. Hit generate. Copy the one you like. It's quick, it's fun, and it beats staring at a blank data room wondering what to call it.