“We all know the planet is in huge trouble. So it seems the least we can do is get money to people like WWF to plant trees, or Ocean Conservancy pull the plastic out of the ocean.” Angus Bradley, Founder & CEO of Projectfusion
We are an innovative firm and have been at the forefront of many innovations in our sphere, from crazy developments (don’t ask!) in advertising, to the first online data room.
Way back in 2011 we started giving some of our profit to charity. Then in 2016 we changed the model to 1% of turnover. A really simple metric, easy to track and hard to wriggle out of! In 2020 our founder Angus read the inspirational book ‘Let My People Go Surfing’ by Yvon Chouinard of Patagonia, and decided to switch our giving to the charity that Yvon setup, 1% for the planet.
He believes it’s time that all businesses should be giving back, and got us immediately signed up, switching our giving to charities that are focussed on mother Earth.
1% for The Planet
As members of 1% for The Planet, Projectfusion has pledged to give a minimum of 1% of our gross sales to nonprofit causes. We’ll be audited by the 1% for The Planet team to ensure we are giving like we say we will, and they also hook us up with carefully vetted charities that are putting the planet first.
To date we have donated to:
Client Earth
Environmental lawyers using the law to defend the planet
Surfers Against Sewage
Fighting ocean pollution and plastic waste
FareShare
Rescuing surplus food and feeding communities in need
Bumblebee Conservation Trust
Protecting pollinators and biodiversity
Kent Wildlife Trust
Conserving local habitats and species
Trees for Cities
Greening urban spaces and improving air quality
We’ve also planted over 500 trees and continue to support reforestation projects around the world.
As we all know, planting more trees is crucial for the planet’s well-being and sustainability. Trees play a vital role in mitigating climate change. Trees act as natural carbon sinks, storing carbon and reducing the concentration of greenhouse gases, which can help you meet your ESG goals through carbon offsetting. Trees also play a significant role in preventing soil erosion, conserving water, and maintaining overall environmental balance. As essential components of the global ecosystem, planting more trees is an effective and accessible means of combating climate change, ensuring a healthier planet for current and future generations.
1 % for The Planet is easy to join, and its ONLY 1%. Join us! Send this story, or maybe Yvon’s book to your boss or shareholders. Imagine if every business donated 1% of gross sales. We could fix things so quickly. Our children would inherit a plastic and pollution free world. All you have to do is change some processes in your accounts department, the hard working charities are already putting the hard work in that will fix things.
Supporting the people who do good
We’ve supported environmental lawyers, ocean activists, reforestation efforts, and local wildlife trusts. We also offer discounted pricing to charities, B Corps, NGOs, and the public sector.
Ready to join a company that puts the planet first?
Start now. You can be up and running in under 10 minutes.