In a world dominated by rampant consumerism and Black Friday deals that often prioritise discounts over values, Projectfusion is taking a bold step this year. Instead of flashy sales and gimmicks, we’ve decided to give back to the planet. This Black Friday, Projectfusion is pledging to donate 5% of every sale made until December 31st 2023 to sustainability charities (find out more here), marking a significant departure from the traditional seasonal frenzy.
As the holiday season approaches, Projectfusion is inviting its customers to participate in this initiative. The decision to allocate a percentage of sales to sustainability charities is rooted in Projectfusion’s commitment to making a positive impact on the environment.
In recent years, the term “Black Friday” has become synonymous with crowded high streets and a frantic race for the best deals. However, Projectfusion believes it’s time to redefine this day and shift the focus from excessive consumerism to conscious consumerism. By choosing to forego the typical sale strategy, we aim to encourage customers to make purchases with purpose.
The 5% donation from every sale will be directed towards reputable sustainability charities that align with Projectfusion’s values. This includes organisations working towards environmental conservation, renewable energy, and sustainable development.
By putting the spotlight on sustainability charities, Projectfusion is encouraging customers to be mindful of their purchases and the impact they have on the environment. Customers can now make a purchase knowing that they are not just acquiring a product but also contributing to a cause that matters.
While some may argue that foregoing traditional Black Friday sales is naive, Projectfusion sees this as an investment in a more sustainable and socially responsible business model.